Style with Substance.
Strategy with Soul.

The Engagement

What began as a consulting relationship became something much larger in three months. Butterfly Art Collective, a Phoenix-based art-led impact organization brought Style Root in as a consultant and quickly recognized what was being built. Within the quarter, the engagement expanded to a full-time fractional Communications Director role, then ten months later to a promotion as Events and Engagement Director — encompassing nearly every service Style Root offers under one roof.

The centerpiece was Resilience, a national public art and storytelling campaign spanning 25+ tour markets, designed to translate mission into movement. The campaign launch exhibition at the Phoenix Art Museum drew 400+ guests and featured over 100 original butterfly sculptures, generating local and national press coverage, arts trade interest, and contributions to six-figure charitable fundraising. Strategic partnerships were cultivated with GIFFORDS, Sandy Hook Promise, and the Arizona Educational Foundation.

The Engagement

Cloth & Flame is a high-end experiential agency that creates temporary venues and culinary experiences in some of the most extraordinary and remote settings imaginable — from desert landscapes to lavender fields. As Lead Producer across 12+ premium destination events throughout the Southwest, the scope included end-to-end logistics, cross-functional team direction (15 to 40 people including food and beverage, design and decor, production, vendors, talent, property), and client liaison work with five- and six-figure production budgets.

Among the most memorable was the agency's inaugural Lavender Day festival — a brand-owned event that carried higher creative stakes precisely because it was the agency's own vision on the line. Across all Cloth & Flame engagements, up to five simultaneous activations ran in concert within a single event: live entertainment, hands-on activities, retail stations, curated tastings, and guest talks. On at least one occasion, a surprise marriage engagement was woven seamlessly into the guest experience.

The Engagement

The Fashion Institute of Technology’s Continuing and Professional Studies (CPS) department had strong certificate offerings, but needed something shorter, more immediate, and distinctly alive. The NYC Shop Talk & Tour series answered that. Seasonal walking and transit tours of the Lower East Side, Williamsburg, Greenpoint, and DUMBO — neighborhoods that already did or would go on to define New York’s pop culture scene — brought together groups of 5 to 20: curious locals, international students, and early-adapting professionals.

Every route, transit connection, retail stop, and lunch detail was planned in advance and executed with the precision of a private itinerary. Tours ran April through November, five to seven hours each, and often sold out before they ever launched. For four straight years, the series drove meaningful CPS programming revenue. Many participants returned to experience every neighborhood. Several became long-term clients. Not because of the neighborhoods. Because of the guide.

The Engagement

What started as jury duty became a years-long creative partnership between Trina Morris and the Board Chair of Brooklyn Community Housing & Services (BCHS). No pitch. No referral. Just two people who recognized something in each other, and the trust that followed.

Fashion on Fulton & Friends was BCHS's flagship annual fundraiser. The event was genuinely, intentionally Brooklyn — not just in location but in composition. Over ten respected Brooklyn-based designers showed on the runway, with more than forty models, a dozen hair stylists and makeup artists, two Masters of Ceremony, and production and media teams — all drawn from and connected to the community being served. Style Root sourced, cast, and coordinated every element of that talent infrastructure.

The scope spanned full experiential strategy, runway production, PR and media relations, and vendor management. It was only BCHS's third organizational video, produced at a moment when nonprofits were just beginning to invest in media as a development and storytelling tool. Style Root brought that branding capability to the table, and the event raised more for the organization during this partnership than at any prior point in its 30-year history.