Brand Development
Style Root cultivates products and services to be viable in today’s marketplace. Style Root establishes brand presence for long-term visibility, relevance and impact.
Case in Point: Water Street Restaurant Adds New Flavor
Media Communications
Style Root manages promotional writing, social media networking, online media aggregation/clipping, and develops publicity and marketing materials.
1st Case in Point: FIT/CPS Website Editor and Blog Contributor
2nd Case in Point: Fashion Stylist Sadia Seymour Social Media Makeover
Strategic Planning and Campaign Management
Style Root leads from planning through execution, and builds a diverse team to improve overall brand effectiveness. Style Root maintains campaign schedules, liaises with third parties and facilitates brand positioning and rapport.
1st Case in Point: New York Fashion Week with Diesel and INCA Productions UK
2nd Case in Point: Volkswagen Group of America Gets Shaken and Stirred
Event Production
Style Root produces events, from private celebrations to industry launches and community fundraisers. Style Root manages Pre-, Day of Show and Post-Event operations, minimizing client responsibilities and maximizing client experience.
Case in Point: “Fashion on Fulton & Friends” at the Brooklyn Academy of Music
